APA Style

McDonald, Malcolm, Dunbar, Ian. (1995). Market Segmentation: A Step-By-Step Approach To Creating Profitable Market Segments . London: Macmillan Press LTD.

Chicago Style

McDonald, Malcolm, Dunbar, Ian. Market Segmentation: A Step-By-Step Approach To Creating Profitable Market Segments. London: Macmillan Press LTD, 1995. Text.

MLA Style

McDonald, Malcolm, Dunbar, Ian. Market Segmentation: A Step-By-Step Approach To Creating Profitable Market Segments. London: Macmillan Press LTD, 1995. Text.

Turabian Style

McDonald, Malcolm, Dunbar, Ian. Market Segmentation: A Step-By-Step Approach To Creating Profitable Market Segments. London: Macmillan Press LTD, 1995. Print.