APA Style
Aaker, David A. (1991).
Managing Brand Equity: Capitalizing On The Value Of A Brand Name .
New York:
FP Free Press.
Chicago Style
Aaker, David A.
Managing Brand Equity: Capitalizing On The Value Of A Brand Name.
New York:
FP Free Press,
1991.
Text.
MLA Style
Aaker, David A.
Managing Brand Equity: Capitalizing On The Value Of A Brand Name.
New York:
FP Free Press,
1991.
Text.
Turabian Style
Aaker, David A.
Managing Brand Equity: Capitalizing On The Value Of A Brand Name.
New York:
FP Free Press,
1991.
Print.