APA Style

Jerome, E Mccarthy. (1971). Basic Marketing . America: Richard D Irwin.

Chicago Style

Jerome, E Mccarthy. Basic Marketing. America: Richard D Irwin, 1971. Text.

MLA Style

Jerome, E Mccarthy. Basic Marketing. America: Richard D Irwin, 1971. Text.

Turabian Style

Jerome, E Mccarthy. Basic Marketing. America: Richard D Irwin, 1971. Print.