APA Style

Schumann, Paul A. (1994). Innovatel : Straight Path To Quality, Customer Delight, and Competitive Advantage . New York: Mc Graw Hill.

Chicago Style

Schumann, Paul A. Innovatel : Straight Path To Quality, Customer Delight, and Competitive Advantage. New York: Mc Graw Hill, 1994. Text.

MLA Style

Schumann, Paul A. Innovatel : Straight Path To Quality, Customer Delight, and Competitive Advantage. New York: Mc Graw Hill, 1994. Text.

Turabian Style

Schumann, Paul A. Innovatel : Straight Path To Quality, Customer Delight, and Competitive Advantage. New York: Mc Graw Hill, 1994. Print.