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Managing Brand Equity: Capitalizing On The Value Of A Brand Name

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Description Not Available

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Availability

B08025

658.8 Aak-m c.1

My Library

Available

Detail Information

Series Title

-

Call Number

658.8 Aak-m

Publisher

New York : FP Free Press., 1991

Collation

299 hlm : 23 cm

Language

English

ISBN/ISSN

0-02-900101-3

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Brand Name Products
Intangible Property

Specific Detail Info

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Statement of Responsibility

Aaker, David A

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